Conversion rates for visitors who can find what they’re looking for. before we start looking at three ways to improve your serp rankings, let’s look at some of the basics of internal linking:the more links a page receives, the more value google gives it. just as external links indicate overall value relative to other pages on the web, internal links help google determine the importance of a page relative to other pages on your website. Internal links are so important that google now considers 1,000 a “reasonable number” of links per page. Remember, this includes every link in the header, footer, menu, and sidebar. Links are so powerful that they can (unintentionally) give unprecedented boosts to relatively low value pages that receive a large number of internal links, like the home, about, and contact pages.
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