This creates a 360-degree customer profile that can then be use for group segmentation, personalization and automation to run good marketing campaigns and analyze the performance in the campaigns.
The advantages of a Customer Data Platform are great;
- You get a 360-degree view of your customers and insights about and nees of the customer are mappd
- You can seamlessly connect all communication; accurate segmentation, displaying personalizd content, and automatd marketing flows. You are able to perfectly guide the various customer journeys
- Smart algorithms recognize opportunities and propose concrete actions for your marketing campaigns
- This ensures effective use of your marketing budget, every euro is well spent
- Increase in Customer Lifetime Value
- Realization of useful first-party data for marketing purposes
With a CDP you gain insight into the nees of your customers and which phase of the funnel they are in. Thanks to a CDP you can really work evidence-based.
As marketers, we know that a consumer is constantly moving between different online platforms and offline channels to find what he/she nees. A person can discover a product Manufacturing Directors Email Lists through a digital ad, go to a brick-and-mortar store to view it, and then use their phone for price comparison and further research. The path to conversion is complex and varies considerably by industry. That is why it is crucial to use a full-funnel strategy.
For every phase of the customer journey it is important to work evidence-base, a full-funnel approach. Do experiments at any time in the funnel and through different channels. This way you as a company are relevant in every phase of the journey and you use the right resources to reach your target group.
Evidence Based Framework
As a marketer, how do you actively get startd with evidence-basd marketing? The key to success is simple: start with a good foundation, the Evidence Basd Framework. This model gives you the tools to get starte with experiments in a structural way and thus take your marketing to a higher level.
You can learn to experiment
Basd on the Evidence Basd Framework and a detaild case from one. Of our customers DIDI, I show how such a step-by-step plan works in practice.