Web Texts As A Business Tool In 5 Steps To Texts That Work For You

Web copy is a perfect tool to achieve your business goals. With well-written texts you influence the feeling and therefore the behavior of your visitors and recipients. Ultimately, that behavior determines whether you achieve your goals. Investing in good texts is therefore investing in the success of your organization.


But before you immediately (re)write yourself or hire a professional copywriter: think again . If you ‘just start writing’ there is no start and end point. And those start and finish are important if you want to get the most out of your web texts, gain insight into results and share successes.

Step 1. First Determine The Current Level Of Your Web Texts

You can map the current text level in different ways. If you want to perform a baseline measurement to arrive at a blueprint, these are the most important questions to answer:

  1. What is going well in our current texts? (And why?)
  2. What could/should be better in our current texts? (And why?)
  3. How do our current texts contribute to the realization of our goals?

The answers to these questions give you insight into the Azerbaijan Mobile Number texts of a team, department, division or even the entire organization.

To provide insight into the current text level, we use the TXT score at Paper is passé. The TXT score is an average, and makes it clear what level your texts are at. The levels range from 1 (correct spelling and grammar) to 5 (exceed expectations with texts). More on this later.

Azerbaijan Mobile Number

Step 2. Then Determine The Desired Level Of Your Web Texts

During this step you determine which text level you want to achieve. This desired level is largely determined by the goals of the team, department, division or even the entire organization. These are important questions to answer:

  • What are our goals? Think of specific goals in the field of branding, customer experience, revenue increase and cost reduction
  • What are the obstacles that prevent us from achieving our goals?
  • What can we do with our content (read: texts) to reduce or even remove those obstacles?

As soon as the current and the desired level are clear, you ensure a prioritization: what do we need to work on in the short and medium (long) term? What are our must haves , should haves and could haves ? The list of improvement actions and the associated prioritization are unique for every organization.

For one organization, a correct and uniform representation of the names of products and services already makes a world of difference in terms of branding. For the other organization, influencing behavior with texts quickly leads to sales success.

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