Update Your Range Was the Last Time You Had

Spot opportunities that you are missing now and take action immediately. But also be absolutely ruthless in determining which things that may once have worked great you should now really say goodbye to. First, don’t cry: it was beautiful, but now it’s done.

your marketing approach smarter

‘I need to do more marketing!’ If I could only get a pair of shoes for every time an online retailer said that to me, I’d laugh out loud in the faces of the ladies from Sex and the City with my boat shed packed to the brim with footwear of every conceivable kind. and sizes.

And most of the time it is also not true: the vast majority of online retailers do not need so much more, but smarter marketing. A marketing approach that doesn’t just look everywhere to see whether something can be achieved in terms of visibility or conversion, but that focuses on the target with laser focus. And yes, that requires preparation. And no, you usually don’t get to that. Except during the summer dip!

So grab your business goals and start again at the basics. Break free from all the marketing buzz and from all those things that people say is just part and parcel of it. Use common sense: which marketing Australia Accountant Email Lists activities bring you step by step closer to your goals? Write down those activities. Because you will be carrying it out in the coming months. Only those . The rest is noise.

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Prepare for the Holidays

Whatever you come up with with your marketing plan, there is a ‘holidays’ component. Black Friday , Sinterklaas, Christmas: these days simply ensure a turnover so high, as an online retailer you can only dream of that for the rest of the year. Yes, the absolute opposite of the summer slump. There is a good chance that you will run out of hands that you have free in the summer by the holidays.

Get everything you can put ready, so get it ready now. This means that you at least make all your marketing communications. But also having a good plan ready for0. Ogistics and knowing where to get extra manpower from if necessary can give you a lot of peace of mind. Work ahead and be the only. Online retailer in the Netherlands who whistles through the run-up to Christmas and without any form of stress and last minute running out of your body. Sounds good? I thought so too.

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