Once Again Going To Pull Their Usual Trick

Necessary task in any marketing landscape. This practice is particularly crucial in digital marketing because the ecosystem rapidly changes. And brands constantly battle against each other for users across multiple platforms. In the ideal scenario, performing competitive content research illuminates. Where your brand’s online content falters compared to competitors. With this information, you can solder the frail links in your marketing strategy and try to usurp the competition with superior content. The results should improve your brand’s content authority. Keyword rankings, and organic share of voice.

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However competitive research rarely Japan Phone Number List offers cut-and-dry wins. Your best practice acumen must be strong enough to scrounge for insights among multiple sources with varying content quality. You need to understand what content matters and what’s fluff. And ultimately, you have to know why some choices are more valuable and useful than others. All of these factors make competitive research tricky. Because if you don’t discern the best content decisions, then you’re going to step into a pitfall trap and end up in a worse spot than before the research — especially if you emulate competitors whose approach to content is wrong, inadequate, or a bad fit for your ideal users.

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To prevent turning your brand into a DT Leads cautionary tale, you need to carefully choose what competitors you research, locate relevant pain points, and determine how effective their marketing strategy is. Identifying competitors Avoid the narrow path When we think of competitors, we often think about direct competitors — the brands that offer similar products or solutions and vie for the same users online and in brick-and-mortar stores, such as Patagonia versus Prana. Evaluating direct competitors’ content is a great place to start competitive research, but this narrow view is only half of the digital marketing equation. You need to widen your path and analyze how your content stacks up against SERP competitors.

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