The Ultimate Guide to Micro-influencers

I hope we have all heard of influencers and influencer marketing. (If not, I strongly suggested getting out from under the rock where you lived). Influencer marketing is one of the hottest trends in digital marketing, and it’s going to get even more popular this coming year.In the Indonesia Phone Number List world of influencer marketing, dogs can sell cameras, cats can offer pet food coupons, and anyone can become a social media “celebrity”.So who are these influencers? How do you work with them to promote your product or service? Don’t panic, we wrote this article just for you rock dwellers, let’s dive in.What is a micro-influencer?

Hillary Kelly Plauche Instagram influencers Are People

Hillary kelly Plauche Instagram influencers are people who have a following on social media. Such as Youtube, Instagram, Twitter, Facebook, and Pinterest. Influencers grow their audience by creating content that appeals to . A specific audience and then Indonesia Phone Number List engaging with that audience micro-influencer is someone with. A smaller audience, usually between 1,000 and 100,000 followers.And a specific niche or topic . They cover.But why not just use a celebrity, someone with millions of followers? Wouldn’t that maximize the results? The benefits of micro-influencers There are several advantages to using micro-influencers over celebrities.

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People Trust Micro-influencers More Statistics

People trust micro-influencers more statistics show that 30% of consumers are more likely to buy a product recommended by a non-famous blogger. Consumers simply relate more to non-famous influencers. Additionally, a Google study shows that 70% of teenage YouTube audiences are more influenced by YouTubers (YouTube influencers) than traditional celebrities.2. Better engagement studies show that micro-influencers have much more engaged audiences. That’s because they’re just getting started and putting time and effort into every interaction.The average engagement rate for an influencer with 100,000 followers is 1%. But a smaller influencer with 10,000 followers might have 6% of the engaged audience. That’s a difference of hundreds of clicks and conversions from your influencer campaign.

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