Visual content is extremely popular. And very effective. This is proven, among other things, by this Infographic Day series, in which we have been sharing Infographics almost weekly for more than 10 years. But do you also know how big the influence of visual content actually is on the impact of your online marketing?
What is the benefit of developing an infographic and sharing it on, for example, Facebook or LinkedIn? Does visual content really score better than a text-only message? The infographic below, developed by MediaLabs , will give you the answer. It collected interesting facts and figures about the influence of infographics and visual content on your online marketing, for example engagement and reach on social media.
Visual information for the brain
The visual clearly shows that with an infographic you create more impact than with a message that only consists of text. You only remember 20 percent of a text message, while 90 percent Partners Email Lists of the information sent to your brain is visual. Do you use color in your visuals? Then the willingness to view your message is increased by 80 percent. In addition, our brains process images faster than text: as much as 3 times faster.
Higher communication range with visuals
Do you ever give a presentation? Then you probably want your message to be remembered. In that case, choose a combination of text and image. Because your audience remembers half of your story when your presentation contains text and visuals. If you only use text in your presentation, this percentage is only 10 percent. And do you want a higher reach on Facebook, LinkedIn or another social media platform? Make sure your message contains a photo or video. With this visual content, the effect is many times higher than a message that only consists of a text or link.