Suffering from stagnant search rankings? It’s probably time to reevaluate your social backlinks strategy. However, increasing that SERP ranking via social media requires more than just signing up for a free account. In fact, it’s not the pages themselves that help you rank. It’s every share, like, comment, and mere mention of your website on social media that moves you up the ranks (otherwise known as social engagements). E-Commerce Photo Editing More importantly, you want people to interact with your social backlinks to keep that link juice flowing. You don’t want to waste your time with social backlinks tricks that don’t work, so let’s take a look at some hard and cold data to get you started on the right track.
How Google Ranks Social Media Engagements
For Google, these engagements are treated as “social signals” to boost your rankings. Take a look at the following social signals from Google’s top 200 search ranking factors:Total number of tweets where your website is mentioned. Total number of likes on the Facebook page. Total number of Facebook pages and post shares. Popularity or “page authority” of your Facebook pages. Total number of pins on Pinterest. Total Reddit upvotes on posts that mention your name or website. Number of “+1” on Google Plus. Your “age” social media page. The older and more active your pages are, the stronger your social signals are as well.
As You Can See, It’s All About Commitment.
This means that engagement should be the main focus of your social backlinks strategy. Encouraging that engagement isn’t as difficult as you might think, either. With this data in mind, let’s discuss the easiest way to generate signal-generating social backlinks. Promote your website in every social profile Let’s start with the simplest social backlinks tip there is. The first thing you need to do is add your website and business name to each social media account you have for your business. Every social media network, from Facebook to Pinterest, has “about” sections that allow you to clearly showcase your website.