The Above Steps Are of Course Summed Up in a Nutshell

Humor is important in advertising, although that is also a matter of taste. Not everyone laughs at the same thing. So brands need to vary if they use humor more often and want to appeal to more people. Gays are regularly used (and very occasionally lesbians or a transgender person, but the first group is not often laughed at, the second is still too vulnerable). The laughter usually goes over and not with. Except of course with gay celebs such as Geer & Goor, Elton John or Jonathan Van Ness (Queer Eye).

Beware of humor

If you use minorities in humor, you have to be careful. It can quickly come across as hurtful if the right context is missing. For example, brands such as IKEA and Absolut have earned the badge ‘very gay friendly’. These brands can afford to make jokes that would be frowned upon by other brands. More on this later.

In our country, Geenstijl created the term heaumeaux in 2004 . That was not only creative, but also fun. They could therefore break a pot, but usually – unusually – treated the rainbow Not Training Directors Email Lists everyone laughs at the same thing. So brands need to vary if they use humor more often and want to appeal to more people. Gays are regularly used (and very occasionally lesbians or a transgender person, but the first group is not often laughed fellow human beings fairly respectfully. They even stood up for them when Arab-Dutch vlogger emy_holland55 cursed gays openly, but in Arabic.

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Long Ago

In the middle of the last century, quite a few commercials came along that used jolly and winking images that would now undoubtedly be considered gay, but apparently very common at the time.

  • men in changing rooms,
  • struggling men in underwear (“Let’s get down to business!”),
  • soldiers bathing naked or shaving (crazy) in front of the mirror,
  • women making puns…

It was all possible, and only the pious grandmothers blushed.

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