Stereotypical You Can Really Only Recognize Gays in

Then it doesn’t have to be comical – what suggested intimacy is enough (as in Las Vegas). But ‘single’ gays are also often used for humor. And then you have to make it stereotypical, otherwise you won’t understand that it’s about gays.

It quickly becomes a caricature: effeminate, or at least with such a deviant facial expression that you understand ‘it’. IKEA did this, for example, with the 7-part series ‘ Elite Designers Against IKEA’. They not only cornered themselves scornfully, but did so with the flamboyant Van Den Puup , a pretentious Eurotrash designer of outrageous furniture who declares war on that ‘ big stupid blue place’  for their pathetically reasonable prices.

Secret language

You may not be aware of it, but there is a large vocabulary of secret language between LGBT people (that abbreviation alone, or was that LGBTTIQQ2SA+ ?) that is also international. Some words or expressions you will understand, others probably not. Do you know more than 5 of the following? Twink, otter, bottom, DL, PReP, poz, LD/RD, potteus, camp, dish, silver daddy, shopflikker, cottaging, U=U, versatile, hunty, scream Marketing Directors Email Lists queen, kiki, Kai Kai, Yass Queen, tucking, a ‘dobblebanger’, a ‘Mariah Carey’ or a ‘Judy’? The ladies also have a language, Lesbian, with words such as raakpot, burniertje, bull dyke, lipstick lesbian or mountain goats.

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Our Language Recently

Our Language recently devoted an article to it: A young field: rainbow linguistics . In 1993 William Leap coined the “lavender linguistics” more or less as a joke. But now it is a real field, practiced by the majority of LGBT people. In the beginning it was a secret language, which gays used among themselves to be able to talk freely without being recognized. The language contains many euphemisms, puns, theatrical words and language games, such as inversions of letters.

You can’t just use those words and expressions in commercials. Whether they are originally intended to be comical or not. They kind of form a link between sender and receiver, and if that sender is a brand or a company, that won’t work. Even though the agency’s creative director is a bitch as a cathedral (here’s another one!). It’s about more than the context: here too, as the sender, you must have obtained the right to make jokes with gay language.

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