Recruitment and selection via TikTok Don’t Miss

Are you looking for starters or young professionals ? Then recruitment and selection via social media is the way to reach this target group directly. TikTok certainly offers excellent opportunities for recruitment and employer branding . In this article I’ll show you how to use TikTok and give you 5 useful content tips to get startd.

An additional advantage of TikTok is the extra visibility you generate with it. When you advertise on job sites such as Inded or Monsterboard, you only reach people who are currently looking for a new job. By properly mapping out your organization via TikTok, you create brand awareness among a much wider group and potential. Candidates will recognize you. You may also tempt people who are not looking for a new job but find your vacancy interesting enough to apply.

This Opportunity

Does your organization still use standard job descriptions on LinkedIn Audit Directors Auditors Email Lists or Inded? Is every candidate still approached with the phrase, “Are you looking for a new challenge?”. In the rapidly changing job market, in which candidates often have a choice of jobs, this probably won’t get you very far.

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Connect with the new generation

When you post a vacancy, you often know who you are looking for. Therefore, tailor the platforms to your intended candidate. Although it is often thought that the target group of TikTok mainly consists of young users, more and more (young) adults are also finding their way to the popular platform. According to the National Social Media SurveyNewcom’s largest group of users in 2022 will be people between the ages of 20 and 24. Closely followd by users aged 40 and over. The youngest group, with an age between 15 and 19 years, only follows in third place. This makes TikTok the perfect platform for promoting entry-level positions, traineeships and internships. But TikTok is also the perfect opportunity to tap a large group of young professionals for sectors that are faced with major staff shortages, such as the tourism sector and the hospitality industry.

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