Is the customer lifecycle still relevant for everyone

A customer lifecycle is extremely valuable to the recipient. It answers – if all is well – questions that have not yet been asked. Especially if you are going on a trip for the first time. You don’t know what you don’t know. But will the customer lifecycle as you have determined it remain relevant for everyone? That is the key question. I don’t think so, and for this reason.

Maslow’s Learning Curve

When learning a new skill, competence, knowledge or new behavior you go through 4 steps. Also known as Maslow’s learning curve . The 4 steps are:

  1. Unconsciously incompetent
  2. Consciously incompetent
  3. Consciously competent
  4. Unconsciously competent

Unconsciously incompetent

You do not know what you do not know. You are therefore not aware that you do not yet know or can do certain things.

Consciously incompetent

You now know that you can’t or don’t know something yet. You then have the choice whether you want to learn this.

Consciously competent

You make the acquired knowledge more and more your own. You also feel more comfortable now, because you are getting better and better.

Unconsciously competent

You are no longer concerned with the new VP Risk Email Lists knowledge. You no longer think about it, but show it automatically.

VP of Risk Email Lists

The steps of Maslow’s learning curve

Going to your new job for the first tim

Imagine you have a new job and you start on Monday. Exciting! Because you leave nothing to chance, you turn on the navigation in your car. This way you know for sure that you arrive at your new work. The next day you also turn on the navigation, just to be sure. But on the third day, the navigation can be turned off. You no longer need guidance, you now know how to find the address of your new work flawlessly.

In this example, you have already gone through the steps of Maslow’s learning curve. You are now unconsciously able to get from home to work, without the aid of a navigation system. But imagine that the navigation system is just switched on every day and navigating you to work. At the traffic light turn left, after 100 meters turn right, after 3 kilometers at the roundabout three quarters. I’m sure this quickly becomes irritating, isn’t it?

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