Use of social media for sharing marketing videos will grow significantly in 2022, with, 61% of all video planning to invest more in sharing videos on social media than any channel this year. Additionally, almost 2 in 3 of those who used social media for sharing videos plan to do so for the first time this year.
2. Blog/Website Pages
A blog or website is used by 55% of video to share their videos, has the 2nd highest ROI, and is the 2nd most effective at leads.
Use of a blog or website for sharing marketing videos will also grow in 2022, with 59% of video planning to try it for the first time, and 18% of all video investing in using their blog/website for sharing marketing videos any channel.
Email is by 44% of video to share their videos and nearly with blog or website for ROI.
40% of video plan to share videos through email for the Wuhan Mobile Phone Number first time in 2022, and 11% plan to invest more in sharing videos through email than through any channel this year.
While all these channels can be effective for sharing marketing videos, social is the clear . So let’s dive into which social apps are most effective for video sharing.
The Best Social Channels for Sharing Videos
Instagram is the top social platform for ROI, engagement, and lead generation for sharing marketing videos and will see significant investment from video in 2022.
Use of Instagram by video marketers will grow significantly in 2022, as 24% of them will invest more into sharing videos on Instagram than on any other platform. Additionally, 42% of those who don’t use Instagram for sharing videos will do so for the first time this year.
While YouTube comes in at #2 behind Instagram for ROI and lead generation, it is the most app for video sharing, with 70% of video marketers leveraging it.