important ingredient of Anne’s success is that she had an accountability buddy from the start. Someone who checked in every two weeks to simply share progress, discuss goals and ambitions and challenges.
The effect of these check-ins was that Anne created a rhythm in her work and could thus switch between strategy, execution and personal development.
It is now 1 year later and Anne is already functioning at a level where you would normally have to have 3 years of experience in the field and grow through trial and error .
Accountability provides acceleration.
Secure (part of) the execution internally in
Online marketing has many possibilities, opportunities and different experiences, opinions and gurus. Before you know it, you can no longer see the forest for the trees.
Therefore, an SME in which the marketing function is new would do PR Directors Email Lists well to train an internal ‘champ’ like Anne who has developed a natural ‘bullshit filter’ and helps to make better choices.
But Anne can never master all specialisms and you shouldn’t want to. She can, however, work towards a ‘T-shaped ‘ profile and go in depth in 1 or 2 specialisms, supplemented with a wider range of skills and tactics. In this way, she sees the connections and can direct specialists on content, without having to be completely involved in that content herself.
The Form of an Agency or Freelancers
You can fill in the rest of the required specialisms by working together with an agency or freelancers.
What result has the company achieved that has gone through the above steps?
- In any case, it has gone through a transformation and has matured digitally during this process.
- The turnover has doubled in 3 years and 50% of the turnover now comes from the online channel, while 3 years ago the turnover was stagnant and declining.
- But above all, there is more peace in the tent and less stress for the entrepreneur. It is now easier to predict turnover and sales are structured and transparent via a central CRM system.
The management knows exactly what it yields for every euro spent on marketing.
Hire your first marketer yourself? Look before you start. Are you toying with the idea of hiring a first marketer and would you like to spar about it? Let us know in the comments.