Generate More Visibility for Your Vacancies on Tiktok

An additional advantage of TikTok is the extra visibility you generate with it. When you advertise on job sites such as Indeed or Monsterboard, you only reach people who are currently looking for a new job. By properly mapping out your organization via TikTok, you create brand awareness among a much wider group and potential candidates will recognize you. You may also tempt people who are not looking for a new job but find your vacancy interesting enough to apply.

Look Behind the Scenes

Creating brand awareness requires more than posting one or two videos. So make sure that your organization is going to create good content. This really doesn’t always have to cost a lot of time Compliance Directors Email Lists and money. Editing videos is quick and easy on TikTok. You can also use handy free apps such as Inshot or Cap cutAn organization that uses TikTok for recruitment and selection is, for example, Albert Heijn.

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Employer Branding Give a

Many Albert Heijn branches have their own TikTok account on which employees can show the benefits of their side job. Also organizations such as the Efteling and Bol cause TikTok to enhance their employer branding and recruit employees. Yet there are not many who have taken the plunge yet. While this is precisely the channel to reach the new generation and to set up a strong employer branding if you want to stand out as an organization. Especially if you sometimes dare to make fun of yourself. Because where a vacancy text is often brightened up with terms such as ‘challenging workplace’ and ‘nice office garden’, employer branding immediately gives a real look behind the scenes. You show the distinctive character of your organization to your new potential candidates. Creating ‘real’ content is exactly what TikTok is all about. Perfect camera work and cinematic advertisements are therefore not necessary.

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