Fish in a blender: is someone pushing the button?

That curiosity goes far, as artist Marco Evaristti proved in 2000 in a museum in Denmark. In his exhibition he placed 10 blenders with goldfish in them. Fish in a blender: how far does our curiosity go?

Most visitors stayed away from the blenders (just wondering what would happen. Until disaster struck and someone could no longer contain their curiosity. The button on one of the blenders was pressed, which turned out to be working. The result? A raw fish smoothie.

After the animal protection protest, the plugs were removed from the blenders.

Reason 2: experience, experience, experience

Yep, the current trend: experience. This is mainly because we Finance Directors Email Lists are already used to a lot. We have already seen and experienced a lot. In addition, we now know that our subconscious and emotional brain makes the decisions in about 95% of the cases. You cannot convince that emotional brain with facts and figures. However, with experience and emotion: we are touched by that. Adding a button provides such an experience. Just look at this example from Walibi.

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Party at the toilet in Walibi

There is a big red button near the mirror in the toilets. When you press that button, a big disco light starts and the music goes to level 10. Party with us at the toilet. A good surprise and this short experience suits the audience well and strengthens the brand.

Reason 3: peak-End-Rule

If we are talking about influencing the subconscious brain, then the name Daniël Kahneman quickly comes up. The Nobel laureate says we don’t usually make decisions rationally. Instead, we use mental shortcuts to save time and energy. The Peak-End-Rule  is one of them.

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