E-learning 6 rules to follow when it comes to payment

COVID-19 has caused the closure of schools all over the world. Globally, more than 1.2 billion children have dropped out of school. As a result, education was not immune to change, and e-learning has seen a distinctive rise to become part of the trends entrenched by Covid19. According to Statista, in 2021, the search term “free online learning” had the highest growth (367.53%) on Google in the UK from January to April 2020 compared to the same period in 2019 followed by “teaching online” which experienced a growth of 328.19%. The keyword “Online courses” experienced a growth of 240.34%. Source: Statista Source: Statista A success factor for e-learning service providers is choosing the ideal payment solution and integrating the right payment methods. We will give you the most important tips that you should consider when offering your e-learning services.

The payment provider must offer all relevant payment

This applies to any business or Italy Phone Number List professional selling goods or services, and online education service providers are no exception. Checkout pages should grab attention without complicating the checkout process. You can make payment pages as you need. They should be tailored to the user’s needs and encourage a successful user exp erience. Discover the 6 mistakes to avoid for a better conversion rate on your e-commerce . Also, the most important thing is how your students usually make their payments. Where does the next step come from? 2-Your payment solution provider should be able to cover the payment methods most commonly used by your target market or audience. An international payment solution that offers globally used credit cards and e-wallets could be a must.

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Automation of the payment process

The most common credit cards are DT Leads Visa, MasterCard, American Express and China UnionPay . PayByLink can also be a way to improve your conversion rate given its simplicity if you have occasional students. Moreover, since e-learning is very popular among younger generations, it is also worth including e-wallets depending on the target market (Google Pay, Paypal, Alipay , WeChat Pay …). For recurring payments, direct debit is recommended in some countries, especially in the euro payment zone (SEPA Direct Debit). The location of your students is also to be taken into consideration. Providing options that are geographically relevant to your target audience can be essential when teaching students abroad. Chinese consumers may wish to use Alipay , for example, while those in Germany may wish to make their payments through the Eurozone’s own instant transfer.

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