If your customer is subconsciously skilled and has been with you for some time, is email still the best channel to use? Or is a text message more than enough confirming that the reservation has been received and that you are looking forward to its arrival?
More room for commerce
If you include maturity in the segmentation of customer lifecycles, there will also be more room for commercial messages. You may be able to convince your customer to take out a subscription if they have visited you an x number of times. That message is probably not relevant the very first time someone comes into contact with your product or service. Opting for a subscription can then replace the route description. Because three quarters on the roundabout, your customer knows that by now.
Imagine you have a new job and you start on Monday. Exciting! Because you leave nothing to chance, you turn on the navigation in your car. This way you know for sure that you VP IT Email Lists arrive at your new work. The next day you also turn on the navigation, just to be sure. But on the third day, the navigation can be turned off. You no longer need guidance, you now know how to find the address of your new work flawlessly.
Monday Exciting Because
In this example you have already gone through the steps of Maslow’s learning curve. You are now unconsciously able to get from home to work, without the aid of a navigation system. But imagine contact moments. For sure that you arrive at your new work. The next day you also turn on the navigation, just to be sure. But on the third day, the navigation can be turned off. You no longer need guidance, you now know how to find the address of your that the navigation system is just switched on every day and navigating you to work. At the traffic light turn left, after 100 meters turn right, after 3 kilometers at the roundabout three quarters. I’m sure this quickly becomes irritating, isn’t it?