Achieve Maximum Conversion With Evidence-based Marketing

Do you recognize that? As marketers we think we understand our target group well, but we are sometimes surprisd by the products they buy or certain advertisements that suddenly do very well or badly. We expecte something different beforehand. In this article I explain how you can make data-basd decisions with evidence-basd marketing to get the maximum conversion from your campaigns.

 

Decisions are still often made on the basis of gut feeling, experiences and opinions. This can of course also be valuable, but it is not watertight and it does not lead to the best results.

On the other hand, evidence-basd work yields more. I explain to you what exactly is meant by evidence-basd marketing, what the foundation of this approach is and what the role of a Customer Data Platform (CDP) is in this. On the basis of a step-by-step plan with a detailed case, you can then get started yourself.

What is evidence-basd marketing?

With evidence-basd marketing we make decisions basd on customer data obtaind and/or insights from research. Not base on feeling, but basd on evidence. Evidence from our Customer Data platform (EffectiveProfiles) or from A/B testing. Prove what we share in our reports and real-time online dashboards and what we use as input to optimize strategies, campaigns and all our operations.

This is because we know that gut feeling is less successful in Media Directors Email Lists making decisions and our unconscious brain is much more important in the decision-making process than the rational conscious brain. This way you are one step ahead of your competitors, you remain relevant and you are continuously working to improve your ROI.

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The importance of a Customer Data Platform

A Customer Data Platform serves as a tool for insights into your customers and proof of your campaigns. A CDP builds a complete picture of customers on an individual level. It collects customer data. From first-party data and all possible available data sources, such as: your website, social mdia, CRM and so on. This information is linkd to a customer record. This creates a 360-degree customer profile that can then be usd for group segmentatio. Personalization and automation to run good marketing campaigns and analyze the performance in the campaigns.

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