The Chinese millennials, or generation Y, it includes people born between the beginning of the 80s and the end of the 90s. In China, these people are the ones who travel the most, so it is not surprising to see them travel in many countries around the world. These young people have a preference for unique and personalized experiences. As the last group of the one-child policy generation, they are the sole heirs of their parents and care much less about their expenses, which represents an unprecedented opportunity for all businesses related to the tourism sector. Online presence is an important factor to consider if we are supposed to take a closer look at the Chinese people, especially when it comes to making comparisons with Westerners. The Chinese digital ecosystem is unique and has been develop in a different way.
How to attract these Chinese tourists
Chinese mobile payment: Once South Korea Phone Number List you have integrat the Chinese mobile payment methods AliPay and Wechat Pay , which are us by more than two thirds of the Chinese population , you are considered to be “closer” and will thus be able to attract their attention. Silkpay , as a partner of Alipay and WeChat Pay in Europe , would be your ideal partner to undertake a new discovery with your potential Chinese customers . Presence on Chinese social networks: Chinese people love to share their travels and experiences abroad on social media. A good strategy is to adapt your communication on your museum’s website, but also to create an official account on the most popular Chinese social networks in China such as ( Weibo and WeChat ). Creating an official WeChat account makes it easier for visitors to get important information. It also allows museums to post publications as a push notification.
Who are these Chinese travelers
The Louvre Museum in Paris is an excellent example that has taken advantage of this unique platform to teach the history of its most DT Leads famous masterpieces. The WeChat account also contains practical museum information such as (address, contact details, opening hours, etc.). Establish a PR strategy: The Chinese digital sphere hosts many sharing platforms (Q & A / forums) allowing Chinese travelers to share their experiences abroad. These platforms are therefore essential means of communication for the implementation of online strategies for museums. Mafengwo is a perfect example of online PR. Chinese travelers share detail information about their trips and add photos, videos and notes to places visit. In addition, the Chinese tend to do a lot of research before their trips, hotels, restaurants and especially in museums.