Google Fred continues Google’s efforts to reward websites with higher rankings when they provide users (customers) with the best experience. Although the users are the ultimate winners of this arrangement, it is not a selfless act. Google wins again. This update aims to further reduce the visibility of content that is not user-centric. That way, when someone enters a search term, they pull exactly what they’re looking for from the best source to provide that information. The user is satisfied with the website offered by Google. So they are happy with Google. And Google comes out on top. But that doesn’t mean you have to be the loser. You can use this new algorithm update to your advantage to achieve that highly prized ranking. Let’s explore how. Quality over quantity No one except Google knows the exact algorithm. Image Manipulation Service But the updates are thoroughly researched to understand what makes them work.
And the Focus on Quality Hasn’t Changed.
They just improve to weed out low quality content and backlinks. That’s why it’s important to invest your time in acquiring high quality links rather than “a lot of links”. With the changes, many links from low quality sites can harm you. Yes, Google can remove an act on your website. When building links, focus on acquiring links for your site that have a high DA, sometimes called DR, depending on the program you use. DA is a term coined by Moz, a respected leader in SEO tracking tools. This rating follows a scale of 1 to 100, with 100 being the highest. The more links you have from high DA sites, the healthier your link profile will be. But there is a catch…. Relevance is even more relevant Google Fred continues Google’s trend of considering the relevance of the website linked to your website. A high DA kitchen site backlink to an industrial equipment site will seem a little strange to Fred. The backlink may be completely legitimate. Maybe a blogger on the cooking site is referring to industrial equipment and wants to link to it. Hey, it could happen. But that won’t matter. Does this mean that this link is bad?
No Some of Those Links that Seem Irrelevant
will naturally occur. Google Fred will be on the lookout for many links from sites that don’t seem relevant. If your links from unrelated sites exceed what might naturally occur, Google may penalize your site. But again, only Google knows what it considers the backlink limit from unrelated sites. And that could include links to loosely related sites like directories. So how can you work this to your advantage? The best thing for you is to work on getting more backlinks from industry-relevant websites with a high DA. The more relevant, the better.