Learning about this process, and we close with. Our grateful acknowledgement to each of the Tribes. Nations, and Bands for their permission, guidance, and presence. For the 13 days for which we currently have data, the prevalence of indented results on page. One Google SERPs in MozCast has been stable at around 40%. Since we often see new features roll out at single-digit percentages, this is a significant development. Note that the MozCast 10,000-keyword data set skews toward high-competition “head” terms and may not represent the entire universe of Google searches. Did indented results replace sitelinks? While Google was testing indented results.
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We initially wondered if they would replace expanded sitelinks. This does not seem to be the case. While expanded sitelinks only appear in the 1 position and seem to be limited to navigational or “brand” searches, indented results appear on a much broader mix. For example, here’s an indented result for the search “Halloween costumes” There’s clearly no brand or navigational intent around Good Housekeeping in play here — Google simply decided to surface two topical articles from their site. In addition, we’re seeing SERPs with both expanded sitelinks and indented results. Here’s the breakdown of the two features On October 12th, 23% of.
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ERPs in our data set had expanded sitelinks, 39% had indented results, and roughly 8% had both features. Clearly, these are two distinct features with unique intent. How many indented results can there be? One domain can display up to three indented results, and more than one domain can have indented results on any given SERP (although it’s fairly rare on page one). In our data set, here’s the breakdown by result count About 28% of SERPs in our data set had one indented result on page one, 8% had two indented results, and the rest (3-5 indented results.